Innovative Thinking Inside the Box

Be creative while "thinking Inside the box"

You've probably been told before that you should "Think out of the box".
Well... you should also be creative while "thinking Inside the box"
Here is a quick Ignite presentation I gave at WPP Stream 2012 which outline few examples of why finding a solution for a problem should stay within the "problem's space", hence, "the box".

http://www.youtube.com/watch?v=dSCB3yCPDUA


Copyright © Rafael Mizrahi Urang-kurai